With an annual income exceeding £10 billion, Mars Inc, based in Virginia, is the third-largest private company in the US. With an estimated global advertising revenue of £450 million a year, in October 2007 the company criticised new EU health laws introduced to tackle the growing obesity epidemic, claiming they could be used to restrict advertising.
In 2004 Mars failed to respond to an international petition urging it to include Fairtrade chocolate in its product range.
This article first appeared in the Ecologist December 2007
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