As this month's St Petersburg tiger summit in Russia closes, it has been announced that the governments of some 13 countries where tigers live have agreed an action plan to try and save the enigmatic big cats from global decimation.
Participants in the summit have pledged to double tiger numbers by 2022. Conservation efforts will centre around protecting habitats, tackling poaching, targeting the illegal trade in tiger parts and - crucially - sourcing the finances needed for the plan to succeed.
The global illegal trade in wildlife has a devastating impact on some of the world's most endangered species - including tigers.
US-based campaign outfit WildAid - who originally produced this Public Service Announcement (PSA) featuring Hollywood legend Harrison Ford in 2008 - aims to reduce consumer demand for endangered wildlife products and to encourage responsible energy consumption behavior.
The group does this through global public awareness campaigns, field conservation programs and enforcement of marine protect areas.
For more WildAid wildlife trade PSA's click here
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