PICK OF THE DAY: naked bounce shampoo and conditioner

| 9th February 2011
Washing your hair might not sound like the most obvious way to help people in need, but with 25p from each bottle of Naked’s Bounce shampoo and conditioner going to support Oxfam’s Shinyanga Project, that’s exactly what you’ll be doing

It’s ironic that Tanzania’s Shinyanga region is one of the country’s richest in terms of flora and fauna, yet also home to some of the poorest people on earth. Semi-arid and covered in vast acacia forests, it has never been the most hospitable of places, and recent droughts have made things  worse. Oxfam’s Shinyanga project aims to improve access to water and sanitation for over 10,000 people in the region, and works closely with local schools, with programmes covering everything from training teachers and mentors to providing rainwater tanks.

This is the project that sales of Naked’s Bounce and Blonder shampoo and conditioner will be supporting, so if you need to give your tresses a little added extra, do it in the most ethical way possible with Naked. Not only does 25p from every bottle bought go to the Shinyanga project, all of Naked’s products are free from nasties like parabens and petrochemicals as well. Better still, they’re packed with body-boosting lovelies such as wheat protein and chicory extract, and start at an ultra-reasonable £3.99. Beauty with a conscience? We like it.

To find out more about the Shinyanga Project, go to www.oxfam.co.uk. Naked’s Bounce and Blonder ranges are available from Oxfam and from www.nakedbodycare.co.uk

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