Urban legend: THTC takes environmentalism to the streets

| 25th January 2012
Urban legend: THTC takes environmentalism to the streets
Eco-label THTC has launched a new range of organic cotton t-shirts in association with the Soil Association, the Carbon Trust and the Fair Wear Foundation

A new line of pure organic cotton t-shirts has been unveiled by THTC, an ultra-hip urban brand famous for its commitment to using eco-friendly textiles such as hemp. Manufactured using renewable energy – in this case wind power - the latest addition to the THTC collection has a carbon footprint that’s 90 per cent smaller than conventional cotton products. Not only is the cotton certified by the Soil Association and the Control Union, it is also harvested by hand and is grown without the use of petroleum based chemical fertilisers, pesticides or herbicides.  The t-shirts are also screen-printed using water-based inks.

'THTC's politics are clear for all to see,’ says founder Gavin Lawson. ‘We promote hemp as a sustainable, clean alternative to plastics, textiles, timber and fuel, as well as creating 'armchair activists' from people who follow the urban music scene. Professor Benjamin ZephaniahWe have produced over 100 collaborative ranges for charities, bands and artists and have worked with hundreds of MCs, DJs, singers, poets, actors and activists, from Ed Sheeran to Beardyman.'  The latest line from the brand is no different, and was produced in association with the Carbon Trust, the Soil Association and the Fair Wear Foundation. Since its 1999 launch, THTC’s ethical take on street wear has helped to bring environmentalism to the world of urban music, street art and political activism. The designs range from prints like 'Evil Mac', 'Free Burma', and 'Noah's Shuttle', produced by one of the UK's most popular graffiti artists, Mau Mau.

Photo above : Natty, singer and songwriter.
Photo in the text : Professor Benjamin Zephaniah, writer and poet.

For more information, go to www.thtc.co.uk. THTC are offering Ecologist readers a 15 per cent discount on its fabulous new organic cotton line as well as the rest of the range. Click here for more details


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