Following The Ecologist's revelation about Ecover's use of synthetic biology to make laundry detergent, the company has put its trials on hold, writes Jim Thomas. But to regain public trust, the company must re-engage honestly with its critics, and its customers.
Green soap-maker Ecover is the first company to openly admit that that it's using ingredients derived from 'synthetically modified organisms' - the next wave of GMOs - writes Jim Thomas. So why are they risking their ‘natural' brand for this experimental biotechnology?
The thing is, I like urban farming. Rooftop gardens and window boxes excite me. Balconies filled with beans and tomatoes give me hope. Nonetheless, the ‘next big thing’ in urban horticulture has left me cold.
Scientists are on the brink of creating the world’s first artificial life form – a living organism never before found in nature. They promise solutions to everything from malaria to climate change. Salvation? Or a step too far?