Jules Pretty sets out a plan to engage people with Nature and create more sustainable and enjoyable living for everyone. The first call to action is: “Every child outdoors every day”.
The financial cost of the diseases of modern civilization is almost double the budget of the National Health Service, writes Jules Pretty, while the economy has grown past the point of greatest satisfaction. Our over-riding priority should be to move to greener, healthier, more sustainable and satisfying ways of life.
In his search for alternatives to consumerism and industrialism, Jules Pretty travelled around the world to find surviving nature-based cultures. In this extract from his book 'The Edge of Extinction', he tells of the Tuva people of the Siberian steppe - proud of their traditions and closeness to the land, but very much part of the modern world - strictly on their own terms.
In the industrial era, economic growth has become equated with human progress, writes Jules Pretty, with a fundamental assumption that material growth and consumption inevitably leads to improvements in our well-being. Now think again ...
