A new book by David Boyle and Andrew Simms of the New Economics Foundation charts the rise and fall of major British brands. Matilda Lee talks to them about banking reform, brands and greening capitalism
Confused when shopping? Wondering if, when you go into the nation’s favourite supermarket, you’re getting the maximum green bang for your buck? Andrew Simms’ latest book, Tescopoly, is a forensic investigation of all things Tesco – including the chain’s green and ethical credentials. Forget the hype, he says, Tesco’s most recent charm offensive, the Good Neighbour policy, launched in May 2006, isn’t good enough. Could Britain’s largest retailer do it better? Take a look at Tesco’s Plan A – then read Plan B