behind the brand

Hyatt Hotels

Behind the Brand: Hyatt Hotels

Peter Salisbury
| 16th November 2011
The carbon footprint produced by travel doesn’t evaporate at the airport - hotels are big energy consumers, polluters and carbon emitters too. The Ecologist looks into hotel chain Hyatt's efforts to go green

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IKEA

Behind the Brand: IKEA

Peter Salisbury
| 19th October 2011
IKEA likes to sell itself as a principled, sustainable furniture producer. But has its low-cost, high-volume business model meant that it has had to compromise environmental concerns for money? Peter Salisbury reports

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google

Behind the Brand: Google

Peter Salisbury
| 7th September 2011
Unless you live on the moon, Google is an integral part of your day to day life, but just how ethical is the all-conquering search giant whose motto is ‘Don’t be Evil’? Peter Salisbury investigates

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L'OREAL PROFESSIONEL

Behind the Brand: L’Oréal

Peter Salisbury
| 10th August 2011
It is the biggest beauty company in the world and owns numerous ethical brands including The Body Shop and Pureology, but do its own ethics stand up to close scrutiny? Peter Salisbury reports

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mcdonald's

Behind the Brand: McDonald’s

Peter Salisbury
| 16th June 2011
In the first of a major new series following on from the ground breaking Behind the Label, Peter Salisbury takes a look at one of the biggest brands in the world – McDonald’s – and asks: has the burger giant done enough to clean-up its act?

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