Behind the Label

IKEA

Behind the Brand: IKEA

Peter Salisbury
| 19th October 2011
IKEA likes to sell itself as a principled, sustainable furniture producer. But has its low-cost, high-volume business model meant that it has had to compromise environmental concerns for money? Peter Salisbury reports

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google

Behind the Brand: Google

Peter Salisbury
| 7th September 2011
Unless you live on the moon, Google is an integral part of your day to day life, but just how ethical is the all-conquering search giant whose motto is ‘Don’t be Evil’? Peter Salisbury investigates

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mcdonald's

Behind the Brand: McDonald’s

Peter Salisbury
| 16th June 2011
In the first of a major new series following on from the ground breaking Behind the Label, Peter Salisbury takes a look at one of the biggest brands in the world – McDonald’s – and asks: has the burger giant done enough to clean-up its act?

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Behind the Label: Pot Noodle

Pat Thomas
| 22nd September 2009
Marketed as the ultimate quick food fix, 240 Pot Noodles are eaten every minute in Britain. But what exactly is in the 'slag of all snacks'? Pat Thomas on fats, salt and flavour enhancers

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Behind the label: Fairy Liquid

Pat Thomas
| 5th February 2009
The bird is now bones, the gravy glue, the roast veggies are on their way to becoming a source of winter fuel and as soon as everyone’s dinner has gone down a bit, it will be time to do the washing-up. If you are one of the 64 per cent of households in the UK that doesn’t own a dishwasher, chances are there will be a trusty bottle of Fairy Liquid by the sink to get the job of washing-up done.

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Behind the label: Soya

Pat Thomas
| 6th January 2009
Marketed as a superfood with almost magical properties, soya protein is found in almost everything we eat. It’s a shame its health claims aren’t worth a bean, says Pat Thomas

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