bubble bath

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Behind the label: Radox Herbal Bath with Juniper

Pat Thomas
| 25th April 2005
Overrun with shower gels that claim to firm and tone, cream baths that turn back the clock and body scrubs that detox and purify, the shelves of the average supermarket and pharmacy could be mistaken for those of a specialist spa or beauty parlour. Modern marketing contrives to make us believe that taking a bath or shower is an ‘experience’ rather than a personal hygiene fundamental, and that bath-time products are indulgent treats with emotional benefits. More often than not we believe it.

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