Free trade. So benign sounding a phrase. A concept whose principles no reasonable person would challenge. Trouble is, free trade as we know it – free trade as it is pushed by those who will mass at Cancun, Mexico, in September – is far from free. Think about it. If it truly was free, would they put sanctions on those who don’t want to participate and use police to violently put down protests by those who oppose it? Free trade is really just a euphemism, like ‘peacekeeping’ or ‘forest management’, that hides a far uglier, more brutal reality. Free trade is a brand – Free Trade™, which sells a repackaged product no one in their right minds would buy if they knew what it really was.