In its Right of Reply to our recent article questioning the sustainability of New Zealand fishing practices, the Marine Stewardship Council (MSC) explains its certification is based on current and not historical practices.
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The Marine Stewardship Council (MSC) began in 1997 as a joint initiative between the World Wildlife Fund (WWF) and Unilever, a multinational company and one of the world’s largest buyers of fish. Its aim was to help preserve our dwindling fish stocks by certifying well-managed and sustainable fisheries.