Nudie

It might have taken 11 years but Nudie – purveyors of green jeans for the super stylish – has finally taken the plunge and gone entirely organic. Are you paying attention, H&M?

The Nordic flair for design has taken eco-fashion to new heights and is setting an example for the rest of the world to follow, says Ruth Styles

Cotton accounts for 25 percent of the world’s agrochemical use, so isn’t it time you switched to organic denim? Ruth Styles rounds up some of the best green jeans around