George Marshall

'Leave' banner in Epping, South of London, UK, 19th June 2016. Photo: diamond geezer via Flickr (CC BY-NC-ND).

How the Remainers got it so wrong: the lessons of climate change campaigning

George Marshall
| 26th July 2016
Key to the Leave campaign's success was its focus on 'core values' like patriotism, independence and cultural purity, writes George Marshall, summed up in simple memes like 'defending our borders'. The Remainers' reliance on elite and expert opinion was hopelessly flat-footed - and went against everything climate campaigners have learned about winning over public opinion.

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