Key to the Leave campaign's success was its focus on 'core values' like patriotism, independence and cultural purity, writes George Marshall, summed up in simple memes like 'defending our borders'. The Remainers' reliance on elite and expert opinion was hopelessly flat-footed - and went against everything climate campaigners have learned about winning over public opinion.
The state of Florida has banned employees from using the terms 'global warming' or 'climate change'. But as George Marshall writes, it shouldn't have bothered. 'Climate change' sounds curiously reassuring and even 'global warming' has a comforting ring. How about 'climate chaos' or 'global heating'?