What does Coca Cola’s 58 per cent share in one of the UK’s most distinctive and ethical brands mean for the future of the company? If you believe Innocent Drinks founder, Richard Reed, nothing but good. Peter Salisbury went to find out more
I’m sitting opposite the large Coca-Cola bottling plant next to the village of Plachimada in the southern Indian state of Kerala. Plachimada is a farming village of about 800 families, many of them tribal. The ugly factory looks rather out of place in such a beautiful setting, the Western Ghats mountains clearly visible in the distance.