Green jeans: Sweden's Nudie goes organic Grace Philip | 29th May 2012 It might have taken 11 years but Nudie – purveyors of green jeans for the super stylish – has finally taken the plunge and gone entirely organic. Are you paying attention, H&M? 5 mens products you should steer clear of Pat Thomas | 26th April 2007 Metrosexual man cares about his appearance. He uses body sprays, hair gel, and fragrances. He maybe even eats salads. Does he give any thought as to what social norms have forced onto his skin?