Consumer environmentalism aligns conservation with modern consumer culture, writes Paul Jepson, offering NGOs the means to reach new people and generate new funding streams. But it risks ever more shallow public engagement and digital activism where masses of people back 'solutions' that only make themselves feel good.
Rewilding is now firmly on the agenda, writes Paul Jepson, and that brings a huge opportunity to re-invigorate conservation. But we must look to creating new functional ecosystems for the future, rather than trying to recreate a lost and perhaps imagined past.
Faced with a worldwide 52% decline in wildlife numbers over 40 years, Paul Jepson calls for action, not despondency. A new, inclusive vision of how to conserve and rebuild biodiversity is needed - that embraces diverse solutions, engages new technologies, inspires a new generation of leaders, and echoes the call of the wild.
Prohibition - of alcohol, drugs and prostitution - has not worked. So, Paul Jepson asks, why did the London Conference insist it's the answer to saving rhinos, elephants and other endangered species targetted by the global trade in wildlife products?