2020 marks the first year that The Vegan Society has officially partnered with Veganuary. We are very excited to bring together two of the leading global organisations to help further the vegan movement.
You are likely aware of the phenomenon that is the Veganuary campaign. Veganuary’s month-long vegan pledge has been a huge success, which is shown in the extraordinary growth in participants since it was established.
Launched in 2014 with just 3,000 participants, over the last six years it has grown into a worldwide event which is firmly secured in the public consciousness. This year over 350,000 people signed up to try eating a vegan diet for the month of January.
The main reasons for going vegan are generally accepted to be a belief in animal rights, a desire to become healthier, and awareness of the environmental benefits. However, with environmental issues currently central to public discourse it is safe to say that more people than ever are switching to plant-based diets in a bid to protect the planet. Coupled with the psychological boost given by a fresh new year – and decade – this has led to a recipe for success for the Veganuary campaign.
It’s becoming easier than ever to live as a vegan, especially in the UK. New vegan products being launched during Veganuary mean that the lifestyle is more accessible than ever. The environmental arguments behind this are complex – fast food often isn’t particularly planet-friendly, and yet vegan options still tend to win out in terms of their carbon footprint when compared with non-vegan equivalents.
Despite being long-term supporters of the campaign, 2020 marks the first year that The Vegan Society has officially partnered with Veganuary. We are very excited to bring together two of the leading global organisations to help further the vegan movement. To celebrate the extra interest in veganism this month, we are hosting Pop Up for the Planet, a pop-up event in London’s Mare Street Market throughout January.
We are using the opportunity to increase public awareness around our Plate Up for the Planet campaign. Plate Up for the Planet exists to share the message that veganism and environmentalism go hand in hand. By switching to a vegan diet, you can cut your food-related carbon footprint by 50%, making it one of the easiest ways you can make a big difference.
Since Plate Up for the Planet first launched, we have helped thousands of people to try out a vegan diet. Visit The Vegan Society’s website to use our free carbon food calculator, and find out what kind of impact your meals are having on the planet. We also have plenty of delicious vegan recipes for you to try out, all of which have the associated carbon footprint calculated. After just a week of eating a vegan diet, you will be able to see the difference you make – and you can also see the impact we’re having collectively.
On 18 January come along and meet Matthew Pritchard of Dirty Sanchez fame who will be signing copies of his vegan cookery book Dirty Vegan: Another Bite.
Rich Hardy, recent Animal Hero Awards winner and undercover animal investigator, will be joining us at the pop-up for a signing on 25 January with his book Not as Nature Intended.
Visit us at Mare Street Market and learn more about veganism and the environment, receive plenty of helpful tips and advice to get you started on your vegan journey, and try out some delicious samples of plant-based products. More information can be found here.
Elena Orde is senior communications and campaigns officer at The Vegan Society and editor of The Vegan magazine.